JournoLink, the PR platform providing tools and services to help businesses get in front of the media, has secured a £500k equity investment led by the Development Bank of Wales.
The latest round of funding will enable JournoLink to further develop the online platform and help create an easy and affordable PR solution for businesses of all sizes.
“We are delighted to have attracted the support of Development Bank of Wales in leading our latest investment round. The JournoLink brand has been recognised as the chosen platform for small businesses to use for getting their news into the media, and we now have the opportunity to broaden our reach and introduce market-leading technology into the service at the same time as maintaining our price competitiveness,” says Peter Ibbetson, JournoLink Director, and Co-Founder.
Now focusing on the platform’s services, pricing and introducing new technology, JournoLink looks to disrupt the PR market and establish itself as an industry leader. First and foremost the company is preparing for growth by expanding into Cardiff, where it is opening an office in the city centre and hiring new staff members.
Technology Investment Executive at the development bank, Ann Casey said: “JournoLink have found a gap in the PR market and have carved out an already successful business. Their platform is modern, user friendly and utilises cutting-edge technology to amplify their customers’ stories. We’re pleased to be able to help them as they further develop their technology and expand their affordable press and PR services.”
Launched in 2014, JournoLink has connected more than 4500 businesses with over 7000 journalists looking for case studies, comments and spokespeople. The investment will help JournoLink reach and provide its services to even more businesses looking for accessible PR.
The investment news follows the recent appointment of Lisa Ashworth, former CEO of PR Newswire’s EMEA Region, as a Non-Executive Director of JournoLink.