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What is equity finance and how does it work?

business owner researching equity finance

If you can’t self-fund your business or you want to grow faster, then you’ll need to raise external funding. Equity finance is one common way for businesses to get the money they need.

Keep reading to learn more about what equity finance is, how it works, and if it’s a suitable funding option for your business.

What is equity finance?

Equity financing involves selling a stake in your business in return for a cash investment.

Unlike a loan, equity finance doesn’t carry a repayment obligation. Instead, investors buy shares in the company in order to make money through dividends (a share of the profits) or by eventually selling their shares.

They only make a return on their investment if the company is successful. This means it’s in their interest to help and support the management team to grow the business and take it to its full potential.


What are the advantages of equity finance?

You may be able to start and grow your business using your personal savings and cash flow generated from sales. But this can often take a long time. With equity funding, you could grow much bigger and faster, enabling you to gain a competitive advantage in quickly moving markets.

These are some of the main advantages of this form of finance:

  • Freedom from debt - You can focus on your growth plans without the burden of regular loan repayments. To find out more about how debt and equity finance compare, read our blog post, What is the difference between equity and debt?
  • More capital - You can generally raise larger amounts of money with equity finance than you can with debt finance.
  • Business experience, skills, and contacts - Some investors will bring much more than just money. They’ll provide added value in the form of expertise, knowledge, and contacts, which can help drive the growth of your business.
  • Follow-on funding - Investors are often prepared to provide additional funding as your company grows.


When should you use equity finance?

Equity finance isn’t right for every business and it’s always a good idea to do your research on all the funding options available. Here are a few scenarios in which it might be a viable method:

  • You’re an early-stage company without the financial track record or collateral to secure a bank loan. This is often the case with tech start-ups that may have substantial intellectual assets but few tangible assets. Often at the pre-revenue stage they have expenses to cover such as research and development. If you need to raise a large amount of money just to get off the ground then equity investment might be your best or only option.
  • You’re an established company and have plans for growth that require a large amount of capital. Perhaps you’re looking to expand operations, move into new markets, or diversify products. Making repayments on a loan might hinder your ability to grow as quickly as you’d like.
  • You want to acquire another business or you’re part of a management team looking to buy out the owner. Management buyouts typically rely on funds being pooled together from several sources, which usually include equity finance. 
  • You want to sell your business. Ideally your business will be at a stage of expansion when you put it up for sale. Raising equity finance could help you accelerate your company’s growth so it’s as attractive as possible to prospective buyers.


How does equity funding work?

As mentioned above, equity finance can be used at various stages of the business journey, whether you’re just starting out or you’re an established company looking to expand (including acquisition). Some businesses will raise several rounds of equity funding from different types of investors in their progression from start-up to successful company.

When you raise equity finance the investor will own part of your company. But by taking investment you should be able to create a larger, more profitable business. With the right investor, you’ll not only get a cash injection but also the expertise and contacts to drive your business forward. Would you rather own 100% of a £100k company or 70% of a £1 million company?

Research by Beauhurst on scaleups in 2019 shows that companies with higher turnover growth are more likely to have secured equity investment. 56% of those who grew turnover by more than 100% used equity financing.

Equity finance can come from a variety of sources, including:

  • Family and friends - A founder’s personal network is one of the most common sources of early finance, helping fledgling businesses get off the ground.
  • Angel investment - Angel investors are generally high net worth individuals who use their own money to invest, often in early-stage businesses. They can invest on their own or as part of a group of angels, known as a syndicate. 
  • Venture capital - Venture capital (VC) funds invest in companies with high growth potential in exchange for a minority stake and help to accelerate their growth. VC firms manage pooled investments mainly from institutional investors such as pension funds and insurance companies.
  • Corporate venture capital - A subset of venture capital, corporate venture capital is where a large firm invests in a small company for strategic or financial returns.
  • Private equity - Like venture capital firms, private equity (PE) firms raise pools of capital to invest in private companies and look to generate a positive return on investment through an exit event. However, PE firms usually invest in more mature businesses and often take a large or majority stake.
  • Equity crowdfunding - This involves pitching a business idea or project on a crowdfunding website in order to raise small sums of money from a large number of investors.
  • Government funds - There are a number of government funds that provide equity finance to businesses, including those managed by the Development Bank of Wales.


Raising equity finance can be quite a long and complex process. You’ll need to spend time finding the right investor for your company, negotiating the terms of the deal, facilitating the due diligence process, and completing the final legal documents, all while running your business.

But by being well prepared, which includes having a strong business plan, you can help ensure the process goes more smoothly and increase your chances of securing investment.

Finding the right equity investor

When you secure equity finance you enter into a long-term relationship with your investor, so it’s crucial to choose the right one. This means looking beyond the money and considering what else they can add and whether you can work well with them. Asking yourself these questions might help:

  • How involved do you want them to be?
  • What resources do they provide? Can they offer knowledge, experience, and contacts?
  • Do they often make follow-on investments in companies?
  • Are they a good fit for your brand and culture?
  • What’s their vision for the company and does it align with yours?


Getting equity finance

The Development Bank of Wales is a top 5 UK equity investor. With years of experience and a track record of delivery, we can provide equity investment up to £5 million to support growth, buying a business, and developing a tech venture. Find out more on our equity finance page or by clicking on one of the tabs below.