Social Media Executive

We're recruiting for a social media executive based out of Cardiff, Wrexham or Llanelli. Salary between £26,000 and £28,000.

Job purpose

We’re looking for an enthusiastic and highly motivated individual, with a flare for all things social media, to own and drive our social media activity and content. If you’ve got a passion for storytelling, creating captivating copy, and playing your part in supporting businesses across Wales, you’ve come to the right place.

Reporting to our Digital Communications Manager, you’ll join a busy marketing team – support the social media strategy and overall marketing plan.

Main duties and responsibilities

  • Writing social media posts in English and Welsh, ensuring all social media content is bilingual and accurate.
  • Develops engaging, creative, innovative content and campaigns for regularly scheduled posts across a range of social media channels and brands.
  • To provide live social media posting from company events.
  • Supports the Digital Communications Manager and social media strategy.
  • Owns and updates the social media content plan and calendar.
  • Oversees company social media accounts management.
  • Become an advocate for the company in social media spaces, including community management and servicing.
  • Supports training in other department for social media.
  • Coordinates social media messaging with other departments, fund managers, and quarterly or seasonal company goals.
  • Supports the Digital Communications Manager in analysing social media performance with tracking systems to gather visitor data to develop social post engagement.
  • Performs social listening to gather insight on competitors and influencers.

Support company Intranet and website

  • Support marketing team, uploading content to the company intranet and website.

Marketing ad hoc

  • Raise any purchase orders for digital activity.
  • Undertake any other task defined by the Digital Communications Manager to meet the department’s operational needs

Knowledge, skills, abilities and experience


  • Excellent listening, written and verbal communication skills
  • Experience in online content writing
  • Confidently fluent in the Welsh language
  • Minimum of 1 years’ experience in a social media marketing role
  • Demonstrable passion for all things social with a good awareness of the current social media landscape.
  • Experience working with multiple social media platforms
  • Experience of social as an integrated part of the full marketing and media mix
  • Knowledge and experience of the social media analytics, listening tools and reporting – with ability to analyse.
  • Knowledge and experience of developing different types of social content e.g. videos, blogs, infographics, etc
  • A solid understanding of social media tracking for campaigns and posts
  • Strong organisational skills, prioritisation skills, and attention to detail.
  • Strong problem-solving, influencing, and negotiation skills.
  • Strong understanding of LinkedIn, Twitter, Facebook, and Instagram
  • Tenacity and personal drive to achieve objectives with high-quality outcomes.


  • Intermediate knowledge of web analytics and web analytics tools (tracking, cookies, etc)
  • Financial sector experience (especially around social media)
  • Experience creating content for Instagram
  • Photoshop design skills
  • A good understanding of the Development Bank of Wales role in the Welsh economy, the Welsh economy, industry and commerce as well as SMEs’ investment needs
  • Knowledge of Welsh Government’s Welsh Language Standards
  • Recognised marketing qualification (preferably a degree or CIM/IDM diplomas)
  • Full driving licence


To apply for this role visit our recruitment page.

As part of the interview you'll perform a 35-minute copywriting and translation assessment.