Social Media Executive

Job purpose

We’re looking for an enthusiastic and highly motivated individual, with a flare for all things social media, to own and drive our social media activity and content. If you’ve got a passion for storytelling, creating captivating copy, and playing your part in supporting businesses across Wales, you’ve come to the right place.

Reporting to our Digital Communications Manager, you’ll join a busy marketing team – support the social media strategy and overall marketing plan.

Main duties and responsibilities

• Writing social media posts in English and Welsh, ensuring all social media content is bilingual and accurate.
• Develops engaging, creative, innovative content and campaigns for regularly scheduled posts across a range of social media channels and brands.
• To provide live social media posting from company events.
• Supports the Digital Communications Manager and social media strategy.
• Owns and updates the social media content plan and calendar.
• Oversees company social media accounts management.
• Become an advocate for the company in social media spaces, including community management and servicing.
• Supports training in other department for social media.
• Coordinates social media messaging with other departments, fund managers, and quarterly or seasonal company goals.
• Supports the Digital Communications Manager in analysing social media performance with tracking systems to gather visitor data to develop social post engagement.
• Performs social listening to gather insight on competitors and influencers.

Support company Intranet and website

• Support marketing team, uploading content to the company intranet and website.

Marketing ad hoc

• Raise any purchase orders for digital activity.
• Undertake any other task defined by the Digital Communications Manager to meet the department’s operational needs

Knowledge, skills, abilities and experience

Essential

• Excellent listening, written and verbal communication skills
• Experience in online content writing
• Confidently fluent in the Welsh language
• Minimum of 1 years’ experience in a social media marketing role
• Demonstrable passion for all things social with a good awareness of the current social media landscape.
• Experience working with multiple social media platforms
• Experience of social as an integrated part of the full marketing and media mix
• Knowledge and experience of the social media analytics, listening tools and reporting – with ability to analyse.
• Knowledge and experience of developing different types of social content e.g. videos, blogs, infographics, etc
• A solid understanding of social media tracking for campaigns and posts
• Strong organisational skills, prioritisation skills, and attention to detail.
• Strong problem-solving, influencing, and negotiation skills.
• Strong understanding of LinkedIn, Twitter, Facebook, and Instagram
• Tenacity and personal drive to achieve objectives with high-quality outcomes.

Desirable

• Intermediate knowledge of web analytics and web analytics tools (tracking, cookies, etc)
• Financial sector experience (especially around social media)
• Experience creating content for Instagram
• Photoshop design skills
• A good understanding of the Development Bank of Wales role in the Welsh economy, the Welsh economy, industry and commerce as well as SMEs’ investment needs
• Knowledge of Welsh Government’s Welsh Language Standards
• Recognised marketing qualification (preferably a degree or CIM/IDM diplomas)
• Full driving licence

Apply

To apply for this role visit our recruitment page.

As part of the interview you'll perform a 35-minute copywriting and translation assessment.